Greenpeace’s Christmas campaign and my utter irrelevance

For a few years, I’ve been arguing that the best way to win more support for action on climate change is to:

  • Stop fretting about climate denial. Only tiny numbers doubt the climate is changing – most people think it’s because of human activity. Campaigners shouldn’t get stuck talking about belief: they should get conversations going about what we can do about climate change.
  • Explain how climate change will directly affect the people you’re talking to. That might mean talking about floods and heatwaves in the UK – not animals and people in far-off places.

I might also have said it can be best to avoid jokes where climate change ads come in.

And then there’s the thing that your audience have almost certainly paid way less attention to the issue than you have, so best to be really clear about what you’re talking about and why it matters.

Anyway. Just goes to show how irrelevant I am.

You can join Greenpeace’s campaign here.



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