The Climate Majority: apathy and action in an age of nationalism

I’m really pleased to be able to announce that I have a book coming out.

It’s about how public opinion limits action on climate change and what can be done to overcome climate apathy.

The Climate Majority: apathy and action in an age of nationalism will be published by New Internationalist on 21 September. You will be able to buy it directly from the publisher, from Amazon or of course from your local bookshop.

Here’s a bit more about the book:

“The Climate Majority” is not about the climate deniers or the climate activists. It’s about apathy, about those who don’t talk about global warming – the billions of people who have heard plenty about climate change and acknowledge there’s a problem, but who are just not engaged enough to stimulate the change required to stop it. 

This is the first book to investigate climate apathy, to describe how it prevents action to stop climate change and to show how it can be beaten with an approach developed for political campaigns. Drawing on opinion polls, psychological research and examples of successful campaigns from across the globe the author asks ‘Who are the ‘swing’ voters?’ ‘What do they think and why?’ and ‘How can we talk about climate change in a way that will provoke action?’  

Preventing extreme climate change is one of the hardest tasks humans have ever faced. Rising nationalism and the US plan to withdraw from the Paris agreement are blows to progress. But only by influencing those who have, so far, remained outside the debate will we have a chance of building a climate majority to back the measures required to avoid disaster.  

It’s the product of more than two years of intensive researching and writing – but also of the many more years I’ve been running this site (including Climate Sock before it). I’m immensely grateful to everyone who’s read and commented on the site over the years and those who have told me they’ve found my writing to be useful. Without that feedback it’s unlikely that I would have persevered.

  1. Neville says:

    Dear Leo,

    Well done, the fact that climate change and global warning is the most important problem (not brexit or terrorism) that the world faces appears to have escaped most people. I look forward to your book.

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